World Wide Fund for Nature (WWF)

JUL 13

Preliminary   > Environment and Ecology   >   Biodiversity   >   Organisations

Why in news?

  • Shruti Haasan was recently chosen as the Brand Ambassador For World Wide Fund For Nature India

About WWF

  • The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of wilderness preservation, and the reduction of human impact on the environment.
  • It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States.
  • WWF is the world's largest conservation organization with over five million supporters worldwide, working in more than 100 countries, supporting around 3000 conservation and environmental projects.
  • They have invested over $1 billion in more than 12,000 conservation initiatives since 1995.
  • WWF is a foundation with 55% of funding from individuals and bequests, 19% from government sources (such as the World Bank, DFID, USAID) and 8% from corporations in 2014.

Work done by WWF:

  • WWF aims to "stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature."
  • The Living Planet Report has been published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation.
  • In addition, WWF has launched several notable worldwide campaigns including Earth Hour and Debt-for-Nature Swap, and its current work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans.


”The living planet report” is published by:
(b)UN environment program
(c)Birdlife international
(d)Worldwide Fund for Nature

Answer to prelims question